2009 is all set to be a year of neck-snapping change, of that we can be sure. However, knowing that change is taking place will not ensure survival. As Darwin once wrote, 'it is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change'. That's why we're publishing the latest in both regional and global political, economic, fashion, design, tech and consumer trends in acute detail, before concluding each chapter with a ChangeBite; ways in which brands can leverage the change to engage with consumers. Download the report from WPP's Reading Room, email if you have any questions, or post your comments below.
Tuesday, February 17, 2009
What will change in 2009?
Dale Kirsop, Change Agent in Singapore, writes:
2009 is all set to be a year of neck-snapping change, of that we can be sure. However, knowing that change is taking place will not ensure survival. As Darwin once wrote, 'it is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change'. That's why we're publishing the latest in both regional and global political, economic, fashion, design, tech and consumer trends in acute detail, before concluding each chapter with a ChangeBite; ways in which brands can leverage the change to engage with consumers. Download the report from WPP's Reading Room, email if you have any questions, or post your comments below.
2009 is all set to be a year of neck-snapping change, of that we can be sure. However, knowing that change is taking place will not ensure survival. As Darwin once wrote, 'it is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change'. That's why we're publishing the latest in both regional and global political, economic, fashion, design, tech and consumer trends in acute detail, before concluding each chapter with a ChangeBite; ways in which brands can leverage the change to engage with consumers. Download the report from WPP's Reading Room, email if you have any questions, or post your comments below.
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2009,
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